A community member gets welcomed into a private social space the moment they text back, instead of waiting for someone on the team to open SocialLair and send an invite by hand. SocialLair gives a business control over its own social space, letting a team invite members, remove them and create posts inside a Lair. Connecting it to Mobile Message through Zapier means a reply to a text can invite that person straight away, and a text asking to leave can remove them just as fast.

This suits communities and membership groups that run SMS as the easiest way to reach people, since a text is often the fastest reply a member will send. Instead of a moderator manually adding new members from a phone number list, an inbound reply invites them into the Lair immediately, and a member who texts back asking to be removed comes out just as quickly.