A franchise recruitment team spends a lot of its week reading text replies from people who saw an ad and want to know more before they will fill out a full form. FranchiseLab Recruiter exists to collect that candidate data and work out who is worth taking further, through applications, contact records and suitability questionnaires. The team running it needs those replies turned into something usable in FranchiseLab without typing each one in by hand.

Mobile Message connects to FranchiseLab Recruiter through Zapier so an inbound text can create a contact, start an application, send the questionnaire or update a candidate's details the moment they reply. A candidate texting back interested becomes a new contact record. A candidate confirming they want to proceed becomes a new application. A candidate asking to keep going gets the questionnaire sent again without anyone digging through a phone for their details.

For a recruitment team fielding replies from several candidates in one day, that means the record in FranchiseLab reflects what a candidate just said by text rather than what someone remembered to type in later. Each of those replies still ends with a person, but the paperwork catches up automatically instead of trailing behind the conversation.