A customer texts back a quick question, and that reply should not vanish the moment your phone screen locks. Wooxy runs email, SMS, push and messaging campaigns from one contact list, so what happens inside a text conversation is only useful if it reaches that same list. Mobile Message connects to Wooxy through Zapier, letting a text exchange update the records and automations Wooxy already runs.

Once it is set up, a reply from a customer can update their contact record in Wooxy, or fire an event that kicks off one of your existing Wooxy automations. The same reply can notify your team on Telegram straight away, so nobody misses a customer who has just texted in. If someone replies asking to stop hearing from you, that reply can remove them from the Wooxy contact list without anyone editing it by hand.

Delivery status updates work the same way, feeding back into Wooxy so your contact and event data reflects what actually reached a customer's phone rather than what was only ever sent. It turns a one-off text thread into information the rest of your marketing stack can act on straight away, across email, push and messaging apps alike.