A customer texts back after seeing one of your campaigns, and that reply is exactly the kind of touchpoint Wicked Reports was built to track. Wicked Reports pulls contacts, orders and clicks together from every part of your funnel so you can see which marketing spend actually turns into revenue, and a text reply is easy to lose if it only ever lives inside your phone.

Connected through Zapier, Mobile Message can pass that reply straight into Wicked Reports as a new contact, so the person who engaged with your SMS campaign shows up alongside the contacts, orders and clicks you already track. There is no need to copy phone numbers and reply text into a spreadsheet before importing them, because the record is created the moment the reply comes in, with the option to log it as a tracked click instead if that fits your reporting better.

This matters most for businesses running SMS alongside other paid channels, where working out which message actually drove the sale depends on capturing every reply. By logging inbound texts as contacts or clicks in Wicked Reports, you keep the full picture of what led to an order, even when the first touch was a simple text conversation rather than a click on a landing page.