The moment a prospect texts back about a property is the one worth acting on straight away, and that reply is exactly the event Mobile Message can hand across to Webtiv real estate CRM. Brokers juggling walk-ins, portal enquiries and casual texts often lose track of exactly who replied and when, and a warm lead that sits for even a day can go cold before anyone opens the CRM to add them.

When someone replies to an SMS you have sent about a listing, that reply can create a new contact in Webtiv straight away, filed under New Contact rather than left sitting in a phone. It works purely one way, from the text back into the CRM, so it suits the exact gap brokers describe most often, the reply that arrives while they are driving between opens and cannot be typed up until much later that night.

Nothing flows back the other direction, so Webtiv never decides when Mobile Message sends a text. It only receives the contact once a conversation has already started. Connected through Zapier, the setup means a broker's phone becomes the first form a lead ever fills in, and Webtiv holds the record from there without anyone re-typing a phone number by hand.