A lead replies to a cold email after your team has moved on to other tasks. Webify can identify that reply, giving you a timely event to send a considered SMS while the conversation is still fresh. It can also notify your team when leads enter a campaign or receive their first contact.

Use Lead Replied to send a short SMS acknowledging the response and directing the lead to the next step. Get Leads can trigger a message when new leads are added to a campaign, while Lead Contacted can mark the first outreach with an internal or customer-facing text where consent allows. Mobile Message’s Send SMS action handles the message through Zapier. The result is a one-way automation from a Webify event to a Mobile Message action, not a two-way conversation sync. Keep the SMS relevant to the email context, map the right phone field and ensure the recipient has permission to receive the message. Test with a controlled lead before enabling the Zap for a full campaign.