Nonprofit teams running Virtuous CRM spend their day moving between new gifts, form submissions and contact updates while trying to keep every supporter feeling seen and thanked promptly for their generosity. Texting is often the fastest way to say thank you or follow up, but only if someone remembers to send it the moment the CRM shows a change.

Connected through Zapier, Mobile Message can turn Virtuous CRM activity into text messages, and turn text replies into CRM records. A new or updated gift can trigger a thank you text to the donor straight away, a new form submission can create that person as a contact ready for future campaigns, a new or updated contact can be added straight to an SMS list for ongoing outreach, and a donor's reply can be turned into a follow-up task inside Virtuous CRM for staff to action. Nobody has to remember to make the connection each time it happens.