A shopper checks out on your store and somewhere in your customer list is someone with a large social following who would happily post about the purchase if anyone noticed. Upfluence's match influencer action can check whether a contact is an influencer, and paired with Mobile Message through Zapier that check can run right after a customer gets in touch, so the people worth a personal follow up stand out without anyone scrolling through a spreadsheet by hand.

Because Upfluence has no events of its own to start a Zap, it works best sitting inside one, a customer reply through Mobile Message's inbound SMS trigger can be checked against Upfluence first, and the same pairing works from an order or form submission in another app further up the Zap. Nothing updates back the other way, Upfluence flags the contact and the rest of the Zap decides what happens next, whether that is a note to your team or a text of its own.