Businesses selling to customers who don't all speak English end up either sending texts in one language and hoping for the best, or spending time translating each message by hand before it goes out. Neither option scales once orders or enquiries are arriving from more than one country at a time, and a mistranslated or untranslated message is often the reason a customer never replies at all.

Connect Translate.com to Mobile Message through Zapier and that translation step happens inside the Zap itself, between the moment something triggers the automation and the moment the text goes out. A new paid order in Shopify or a new entry in Typeform can run through Translate.com's Machine Translation action before Mobile Message sends the text, or through Human Translation when the wording needs a person's touch, so the customer gets a message in their own language without anyone on the team opening a translation tool and copying text across by hand.