Anyone building a subscriber list through email marketing knows the list itself is only useful if it stays accurate, new sign ups added quickly and requests to leave actually removed rather than sitting in an inbox for days. TrafficWave.net is built for that ongoing list work, running campaigns while people join, update their details, and occasionally ask to be taken off.

Linked to Mobile Message through Zapier, an inbound text can now change what happens to a subscriber's record. A customer who texts back asking to stop hearing from a business can trigger Unsubscribe Email, pulling them out of a TrafficWave.net campaign the moment they ask, rather than waiting for someone to notice the reply and update it by hand. The same inbound text trigger can instead run Add Subscriber, putting someone who has texted in on their own accord straight onto a campaign without anyone typing their address in manually.