Keeping an SMS list in step with an email list is easy to forget until someone who unsubscribed from your Flodesk emails still gets a text a week later, or a new subscriber sits in Flodesk for days before anyone adds them anywhere else. Connecting Flodesk to Mobile Message through Zapier closes that gap without you keeping two lists open at once.

When a new subscriber is created in Flodesk, a Zap can add them straight to a list in Mobile Message, and when someone unsubscribes from your emails, the same setup can add them to your Mobile Message unsubscribe list so they stop getting texts too. It also runs in reverse, since a reply to one of your texts can trigger a Zap that unsubscribes that person from Flodesk, keeping both channels honest about who actually wants to hear from you.