Chasing down every prospect who replied to a text and typing their details into Top Producer by hand eats into the hours agents should spend selling. A reply that arrives at nine at night can sit unseen until the next morning, and by then the lead has often gone cold or contacted someone else. Pairing Mobile Message with Top Producer through Zapier closes that gap by turning an inbound text straight into a new contact.

When a prospect texts your Mobile Message number for the first time, that reply can create a contact in Top Producer without you touching a keyboard. Because Top Producer's action plans apply automatically to new leads, the same text reply that created the contact also sets the follow-up sequence in motion, so nothing about that first response gets lost between systems.

This will not update an existing contact or pull information back out of Top Producer, it only turns a fresh text reply into a fresh lead. For agents who live by response speed, that is often the difference between a lead worked and a lead wasted. That single automation keeps the top of the pipeline honest, even on days when the phone does not stop.