A prospective buyer sees a listing, texts the number on the board asking about an inspection time, and gets a reply back in minutes, but the message itself never makes it into the system your team actually works from. Estate agents who lean on SMS for quick answers often end up with two records of the same conversation, one in a phone and one that someone has to recreate later in Street.co.uk, if they remember to at all, and that second copy is usually the one that slips.

That second step is where enquiries get lost. A busy afternoon of viewings means texts pile up, and by the time anyone sits down to enter them into the enquiry centre, several have gone cold or been forgotten altogether, especially the ones that arrived outside office hours.

Zapier closes that gap by watching for an Inbound SMS Received event on Mobile Message and creating a new record with Create Enquiry in Street.co.uk the moment a buyer texts in. Every reply becomes a logged enquiry automatically, so agents can focus on calling people back rather than transcribing messages, and nothing sent by SMS falls out of the enquiry centre unnoticed.