Marketing teams running campaigns through Sorted spend real effort turning every channel into one growing list of subscribers, and a text message reply is one of the easiest sources to lose. Zapier closes that gap between Mobile Message and Sorted, so a reply becomes a subscriber without anyone copying a phone number across by hand.

Sorted's Add Subscriber to Audience List action takes a name and phone number and adds them straight into the audience list a campaign already targets. Paired with Mobile Message's Inbound SMS Received trigger, a customer who replies to join a competition, opt in to updates or simply ask a question by SMS ends up in the same list the next email or social campaign draws from. There is no spreadsheet to export from one tool and import into the other, and no reply sitting unentered by the end of the week.

Because the connection runs through Zapier rather than a built in sync, it only moves in one direction, from a text reply into a Sorted list. That still covers a business whose sign ups regularly start with an SMS conversation, whether that is a competition entry, a callback request or a reply to a marketing text sent out earlier.