The best moment to ask a customer how something went is right when they have just replied, while the exchange is still fresh in their mind. That reply landing in Mobile Message can be the moment that starts a customer survey in Simple Social through a Zapier connection between the two, rather than waiting for someone on the team to remember to send one out.

Simple Social's Create Survey action builds a customer survey inside the platform the moment it is triggered, ready to send out and start collecting responses about how a conversation or purchase went. Pointing Mobile Message's Inbound SMS Received trigger at that action means every text reply a customer sends can prompt a fresh survey, instead of the team deciding case by case whether feedback is worth chasing.

The same action can run off a delivered message instead of a reply. Once a text is confirmed as delivered, that confirmation can create a survey in Simple Social ready to go out and check whether the message actually landed the way it was meant to. For a tool built around keeping an online presence consistent, tying a survey to real text activity means feedback requests go out because something happened, not because someone remembered to send them.