A client texts over the handle of a creator or competitor they want an eye kept on, and that single message can be the only nudge a tracking workflow needs. Mobile Message can send that inbound SMS into Shortimize through Zapier, starting to track the account straight away so nobody has to log in and add it by hand.

This connection runs one way, from Mobile Message into Shortimize. Once the Track Account action fires, the performance data Shortimize already collects on that account starts building from that point on, and Stop Tracking Account works the same way in reverse when a client asks to drop a handle from the list. For an agency fielding tracking requests over text, it turns a quick message into a maintained list without anyone opening a dashboard just to add one row.