Missed follow-up after a new lead can cost more than the original marketing effort. SeoToaster can tell a Zap when a New Lead arrives, so Mobile Message can send an immediate SMS while the prospect is still considering their options. That removes the need to watch the CMS, copy a phone number and start a separate conversation manually.

You can also use SeoToaster's New Page trigger for a simple notification when important content is published. Mobile Message's Send SMS action delivers the chosen text, while Create Contact can place a lead into your Mobile Message account for future communication. Use the fields available from SeoToaster to personalise the message with the lead's name or the page involved.

The connection is made through Zapier rather than a native two-way link. You decide which SeoToaster event starts the Zap, what information is passed into Mobile Message and whether the workflow should send an SMS, create a contact or do both in separate steps. This gives a small marketing or sales team a repeatable response process without adding another inbox to monitor.