A new request lands in Samdock and your team needs to respond while the details are fresh. A Zapier connection can turn that event into a Mobile Message SMS, so a prospective customer receives a prompt acknowledgement without someone copying numbers between systems. You can also react to a new lead or deal, a changed deal status, or a newly created person.

Use these events to give your sales process a timely customer touchpoint. For example, a new lead or deal can send a message explaining what happens next, while a deal status change can notify a customer that their enquiry has progressed. A new person can also create a Mobile Message contact, helping your team keep a usable recipient record for later campaigns. The result is less waiting around for a manual follow-up and a clearer record of communication. Each Zap has one Samdock event and one Mobile Message action, with Zapier passing the selected fields between them.