A lead form comes in late at night with an email address that looks rushed, a typo away from bouncing every message sent to it. Before a welcome text goes out, it helps to know that address is actually real, because a form full of fake entries is only found out later when nobody responds and the follow up work has already been wasted.

Salesquared validates an email address the moment it arrives, and sitting in the middle of a Zapier automation it becomes the checkpoint before the next step happens. A new lead from Facebook Lead Ads or a fresh response from a Google Forms survey can run through Validate Email Address first, and only once that check passes does Mobile Message send the welcome text or confirmation. The result is a phone list built from people who filled the form in properly, not bots or mistyped addresses that were never going to answer a text anyway.