Re:Shark helps you run targeted email campaigns to specific roles at companies you want to reach with your message. As your campaign runs and prospects engage with your content, Re:Shark identifies when an email is ready to be sent to a new lead or decision maker at the company. You can use that moment to send a follow-up SMS, either to the same contact or to another person at the company who might have buying authority. This two-channel approach lifts response rates because it meets prospects across their preferred channels of communication. An email might sit unread for days in a crowded inbox, but an SMS shows up immediately on the person's phone. By combining Re:Shark's targeting with Mobile Message's speed, you turn interest into action faster. The SMS reinforces your message and gives prospects another chance to respond when they might have missed your email entirely.