Teams running interactive video content on Rali spend their day watching an audience move in and out, a viewer becomes a registered user, someone opts into notifications, another person updates their profile. Chasing each of those moments with a manual message is not realistic once the audience grows past a handful of people. Connected to Mobile Message through Zapier, those same events can start a text conversation without anyone touching a keyboard.

A New User event can create a contact in Mobile Message the moment someone registers with your organisation, so your SMS list grows in step with your Rali audience. When someone subscribes to notifications, that same connection can add them to a dedicated list ready for your next campaign, and an unsubscribe can remove their consent to keep your sending compliant. Profile updates can keep contact details current in Mobile Message without anyone re-entering names or numbers by hand.