Manual follow-up can start the moment a promising B2B lead changes status in Plezi. A contact may download content, cross a score threshold or become newly created, yet the sales team still has to notice the signal and prepare a timely message. That delay can leave useful interest cooling before anyone reaches out.

Through Zapier, Plezi can pass these events to Mobile Message, where you can send an SMS, create a contact or add a contact to a list. For example, a new contact can receive a welcome text, while a contact whose score changes can receive a prompt to book a conversation. Plezi can also create or update a contact when someone replies to your SMS through Mobile Message.

This gives marketing and sales a practical way to act on content engagement without copying details between systems. Use the fields from Plezi to personalise the message, then let the team continue the conversation from the response. The setup remains focused on defined events and actions, so your follow-up reflects the way your lead process already works.