A customer creates a referral and your team wants the next invitation to reach the right person without another manual hand-off. LocalReferrals by OneLocal helps businesses run a customised referral programme. Through Zapier, New Referral can trigger Mobile Message’s Send SMS, while the referral details can also be used to create a contact or add someone to a list.

A text can acknowledge the referral, explain the next step or remind an advocate that their referral has been received. The same event can place a new person into a Mobile Message audience for future communication. LocalReferrals also offers Invite Friend, Invite Advocate and Enroll Advocate actions, but those actions run inside LocalReferrals when Mobile Message receives an inbound event, so the most direct workflow here is a referral event leading to an SMS or contact action.

The result is a prompt touchpoint for referral participants while the referral programme remains managed in OneLocal. This is a one-way Zapier connection, not a native two-way integration. You choose the recipient, message and Mobile Message record fields that should be created when a referral appears.