Marketing operators using Notifly can turn a customer text into a timely campaign response. Notifly is designed for online small to medium-sized businesses that want CRM marketing tools, and Mobile Message provides the SMS channel. Through Zapier, an inbound SMS can trigger a selected Notifly campaign with the parameters your workflow supplies.

This may suit a customer who texts after seeing an offer, requests more information or responds to a campaign. The message received by Mobile Message can start Notifly’s Trigger Campaign action, allowing the Zap to pass the relevant values into the selected campaign. Notifly then manages the campaign step configured in its own account, rather than creating a two-way conversation automatically.

You can also use Mobile Message’s Send SMS action in separate Zaps when a direct text is the most appropriate response. The supplied Notifly list does not provide a trigger, so this page focuses on the inbound SMS to campaign path. Choose the campaign carefully, define its parameters and test the customer experience before switching the Zap on.