Sales and partnership teams who spend their day sizing up prospects rely on knowing what software a company already runs before anyone picks up the phone. NerdyData pulls that picture together, matching a domain to the technologies behind it, an estimate of tech spend and other company details that would otherwise take a manual search to piece together one site at a time, tab after tab.

None of that lookup work sends a message on its own, but the details NerdyData surfaces are useful further down a Zap that ends with Mobile Message texting someone. A rep could feed a lead's domain through NerdyData, then have the technology and spend detail carried into an SMS alert to the account executive, or into a message that reaches a prospect with talking points suited to their current stack, sent while the conversation with that prospect is still fresh.

Because Mobile Message's own part is limited to sending, receiving and managing text messages, NerdyData's job stays in the middle of that Zap, turning a domain name into detail worth mentioning in a text before it ever gets sent. That division keeps the lookup and the messaging separate, with Zapier passing the result from one to the other each time the Zap runs.