A completed review is the single most useful signal Nearby Now can hand off, because it means a real customer just told the world what they think of your business, and that moment is worth acting on while it is still fresh in their mind. Mobile Message connects to Nearby Now through Zapier, so that signal, along with new checkins and new customers, can turn straight into a text message rather than sitting inside a dashboard nobody checks again until the following week.

When a customer completes a review, a Zap can text them a short thank you, which costs nothing and keeps the relationship warm for the next visit. A new checkin at your location can do similar work, triggering a text that confirms their visit or points them toward what to do next, all without a staff member having to notice the checkin happened or dig through a report to find it.

New customers created in Nearby Now can also feed Mobile Message directly, with a Zap adding each one as a contact so your SMS list grows alongside your review and checkin activity rather than needing to be built up separately by hand later on, long after the original visit has been forgotten.