A question arrives through a car listing while you are preparing vehicles, speaking with customers or moving between dealerships. MaxiPublica identifies the lead, but a delayed response can let a ready buyer move on to another listing. A text can put the new question in front of the right person while the conversation is still active.

With Zapier, MaxiPublica's New Question trigger can start Mobile Message's Send SMS action. Use it to alert a salesperson with the lead details, acknowledge the enquiry to the customer, or set an instruction for the next call. You can also create the lead as a Mobile Message contact or add it to a selected list when the available mobile information is suitable.

This is a focused way to turn MaxiPublica activity into an immediate communication step. MaxiPublica supplies the event and Mobile Message sends the text. The services do not become a synchronised database, and the workflow only performs the actions you select in Zapier. Test the field mapping carefully so the correct number receives the message.