You are reviewing a personalised video campaign when a prospect opens a video or clicks its call to action. Mailtoon can send that event to Zapier, allowing Mobile Message to deliver a timely SMS while the prospect is engaged. A video creation event can also alert the campaign team that new personalised content is ready for review or follow-up.

Mailtoon provides Video Opened, Video Started, CTA Clicked, Video Created and first-time versions of its engagement triggers. A CTA Clicked event can trigger Send SMS to the relevant prospect when the available contact data supports it. Video Opened can alert a sales owner, while Video Created can send an internal message or add a suitable contact to a Mobile Message list. The wording can refer to the campaign or action represented by the Mailtoon event.

This is a one-directional Zapier workflow, not a native video and SMS integration or a two-way engagement sync. Mailtoon supplies the video event, and Mobile Message sends the message or manages the contact. Use permission and sensible filters so an SMS follows meaningful engagement rather than every routine event.