Lead generation teams running Facebook ad campaigns or gated Typeform forms know the pattern well. A chunk of the emails that come through are typos, throwaway addresses or random characters typed just to get past a required field. Mailifier's Create Single Verification checks whether an email address is real and deliverable before anyone acts on it, which matters even when the channel you are about to use next is SMS rather than email.

Paired with Mobile Message through Zapier, Mailifier sits in the middle of the automation rather than at either end. A new Facebook Lead Ads entry or Typeform response comes in, Mailifier verifies the email address attached to it, and only the leads that pass go on to be texted, added as a contact or dropped onto a list in Mobile Message. It works as a cheap filter that stops SMS credits being spent chasing addresses that were never going to turn into a customer.

For anyone paying per message, that verification step in the middle of the Zap is the difference between texting a genuine lead and texting a bot submission. Once Mailifier confirms the address is real, Mobile Message can send a welcome text or add the contact to a list, without anyone opening a spreadsheet to check first.