A prospective student who gets a reply within minutes of texting in is far more likely to stay engaged through a long admissions process than one who waits for someone to notice the message. That quick, personal contact is the outcome every enrolment team is chasing, and it depends on the systems behind the scenes working from the same information rather than two separate records of what happened.

Mobile Message handles the texting side of that contact, sending reminders and taking replies from students at every stage of the admissions cycle. Liaison is where those interactions need to land so counsellors can see, at a glance, who has been in touch and what they said. Left disconnected, a reply that arrives by SMS can sit unseen while Liaison's records show no activity at all for that student.

Connecting the two through Zapier closes that gap. When a student replies to a text, Mobile Message's Inbound SMS Received trigger can create a new form submission in Liaison automatically, so the reply is logged as a record your team already checks rather than a message trapped in a separate inbox. Counsellors keep working from Liaison as normal, and the SMS conversation simply becomes part of what's already there.