Email marketers running newsletter campaigns through Kirim.Email spend a lot of effort building a subscriber list from web forms, imports and manual entry, and want every channel that touches a customer to feed the same list rather than sitting in its own silo somewhere else. A phone number that texts in shows just as much interest as a form fill, provided there's a way to capture it without someone opening the dashboard and typing it in by hand every time.

Connected to Mobile Message through Zapier, Kirim.Email can turn a reply on your Mobile Message number into list activity automatically. A customer who texts in can be added straight into a Kirim.Email list through the Add Subscriber action, and the same kind of inbound event can run Remove Subscriber for a contact asking to be taken off it, keeping the subscriber list current without a separate manual step at either end of the process.