The most useful moment in a bitcoin rewards program is the second a customer replies to a text, because that reply is proof they are paying attention and worth rewarding on the spot rather than at the end of the month when the campaign is reviewed.

Joltz turns that attention into an actual reward, letting brands of any size hand out bitcoin as an incentive instead of a discount code or a gift card that most customers forget to redeem. Connected to Mobile Message through Zapier, a reply to an SMS can be the event that pushes a new reward into a customer's Joltz account without anyone logging in to set it up by hand.

A retailer running an SMS loyalty line can text a group of subscribers, wait for the replies, and let Joltz create a reward for everyone who writes back, without a staff member checking each conversation and topping up an account by hand one at a time. It suits any brand that already texts customers regularly and wants a reply to be worth something on the spot, turning an ordinary SMS conversation into an actual, spendable incentive.