A prospective buyer sends a text asking about an open home time or a property still listed months after enquiring, and if that message lands in a phone nobody is watching closely, the lead behind it can slip past a busy real estate office altogether. IDI exists to stop that kind of contact from getting lost, giving agencies one place to manage the people and conversations behind every property they list.

Connected to Mobile Message through Zapier, that same enquiry text can create a new lead in IDI the moment it arrives, without anyone needing to open a phone, copy details across and paste them into the system by hand. An agent chasing several listings at once still sees every text enquiry land as a lead ready to work, rather than a message sitting unread in a phone that gets checked once a day.

For an agency running open homes most weekends, this closes the gap between a buyer reaching out and that enquiry actually being recorded against a property. Whether the text comes from a sign board number, a listing portal or a personal mobile shared with a client, the same automation captures it as a lead in IDI so a follow up call or email can happen while the buyer is still thinking about the property, not days later after the message has been found.