A visitor becomes identifiable in Identley, but the opportunity can cool while someone checks the website lead list. Identley and Mobile Message connect through Zapier so its New Lead event can send an SMS to a sales contact or create the lead as a Mobile Message contact. This gives the team a prompt signal that a person has been identified and may need attention.

Use New Lead to notify a salesperson, allocate a follow-up task through an agreed message or send a short acknowledgement when the lead's mobile number is available. Mobile Message can Send SMS, Create Contact or Add Contact to List using the information supplied by Identley. A list can be useful when leads from a particular website project need to be grouped for later communication.

Because Identley supplies visitor details, review the fields and consent requirements before sending promotional messages. The workflow is configured in Zapier, where you choose the Identley project and map the lead fields. It is a focused event-to-action setup that helps your team notice identified visitors sooner, without claiming that the two systems maintain a native shared database.