Social media managers often find out about a publishing problem only after a campaign has missed its planned moment. Iconosquare can signal Post Publication Failed, Post Approved and Report Generated events, giving teams useful points at which to send an SMS through Mobile Message. Zapier connects the selected event to the message action.

A failed publication can alert the person managing the account so they can investigate quickly. A post approval can tell a client or colleague that content is ready, while a generated report can prompt an account manager to review performance. Iconosquare also offers Post Scheduled and Post Published 24 Hours Ago, which can support operational reminders or a later performance check. The SMS can include the post or report details available in the trigger, helping the recipient understand what needs attention without opening every social account.

Each Zap handles one event and one Mobile Message action. You can use filters to target particular profiles or campaigns when the trigger data permits it, and Delivery Status Updated remains available as a separate Mobile Message trigger for checking message delivery.