Contractors who run on Groundwork need to know about a promising project while the lead is still engaged. A New VideoLead Submitted event or a New Kickoff Form Submitted event can start a Zap that sends an SMS through Mobile Message. Instead of waiting for someone to notice a new submission, the business can acknowledge the lead and set expectations for the next contact.

Mobile Message's Send SMS action can include the lead's name, phone number and project information supplied by Groundwork. Create Contact can store the new prospect in Mobile Message as well, giving the team a record to use in future SMS activity. The connection is made through Zapier, where you choose the Groundwork event and map each field into the action. It is a focused workflow for responding to new leads, not a two-way sync.