A marketing coordinator at a busy law firm spends a chunk of every week chasing clients for reviews after a matter closes, and following up separately with the ones who texted in with a question along the way. GlowLocal exists to take that follow up off someone's plate, and the person who benefits most is the one currently keeping a mental list in their head of who still needs a nudge and who has already left a review.

Mobile Message connects to GlowLocal through Zapier. When a client texts the firm, that Inbound SMS Received trigger can fire GlowLocal's New Contact & Create a New Campaign action, adding them as a contact and starting a review campaign for them straight away. Instead of someone noticing the text, saving the number, and setting up a campaign by hand later, the client is already in GlowLocal and on their way to a review request the moment they reply.