A phone number lands in your systems from a form, a support ticket or a checkout, and you want to know it belongs to the same person as the email address already sitting on file. FullContact's identity map action sits at that point, linking one of your systems to FullContact's identity graph so scattered profiles can be recognised as a single contact.

FullContact does not send messages of its own, so on a Mobile Message page the useful pairing runs in the other direction. Bring FullContact into a Zap that starts with Mobile Message's Inbound SMS Received trigger, so when a customer texts in, the phone number behind that message gets mapped against FullContact's identity graph before the details move on to the CRM or marketing tool your team actually works from. Connect the two accounts through Zapier and there is no coding required, just an identity map step sitting between the text arriving and whatever system needs the matched profile.