A customer texts your business for the first time asking about opening hours or a price, and by the time someone gets back to them the details of that first contact are already scattered across a phone rather than sitting anywhere the marketing team can use. Flashy runs email and SMS campaigns from one place, so that first text is worth capturing as a proper contact rather than losing it once the conversation ends.

Mobile Message connects to Flashy through Zapier, so an inbound text can create a new contact in Flashy automatically, or update an existing one if the number is already on file. A customer who has texted in stays in step with the rest of the marketing list without anyone exporting numbers or typing them in by hand, ready for the next email or SMS campaign Flashy sends out, rather than sitting only in a phone's message thread where the marketing team never sees it.