Facebook Custom Audiences SMS Integration

Yes — Mobile Message integrates with Facebook Custom Audiences. Send and receive SMS from the tools you already use.

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✓ 50 FREE SMS credits included when you sign up

About the Facebook Custom Audiences integration

A reply to a text message is one of the clearest signals a business gets that someone is genuinely interested, and that moment is exactly where Facebook Custom Audiences becomes useful. Mobile Message can pass that inbound SMS straight through Zapier, and Facebook Custom Audiences can turn it into an update to the ad audiences a business is already running.

Once that connection exists, a customer replying to a text can add their email to a custom audience, putting them in front of retargeting ads while the conversation with the business is still fresh in their mind. A second automation covers messages that don't land. When a text fails to deliver, that contact can be removed from the custom audience instead, keeping wasted ad spend away from people a business can't actually reach by phone.

None of this requires digging into Facebook's ad tools by hand every time a reply comes in or a message bounces. The audience stays current with how customers are actually responding, so the ads a business runs stay pointed at people who are engaged rather than people who never got the message in the first place.

Categories:

A Zapier account and subscription is required for this integration. Please view Zapier's pricing page for further information.

Tip: If you're simply looking to send a message to all your contacts, you may not need an integration at all. Most platforms let you export your contacts — you can then import them into Mobile Message and send an SMS to everyone in just a few clicks.

What you can automate

Connect Facebook Custom Audiences and Mobile Message through Zapier and these run on their own, with no code and no developer.

When A customer replies to your text Mobile Message · Inbound SMS Received

Then Add them to a Facebook custom audience Facebook Custom Audiences · Add Email to Custom Audience

Use this Zap

When A text message fails to deliver Mobile Message · Delivery Status Updated

Then Remove that contact from the custom audience Facebook Custom Audiences · Remove Email From Custom Audience

Use this Zap

1.6¢ per SMS on Your First Purchase

Your first purchase is just 1.6¢ per message at any volume, and credits never expire. Stock up early and enjoy lasting value.

100% Direct-to-Carrier Delivery

Every message goes directly to Australian mobile carriers, never through other SMS aggregators or offshore routes.

FREE Dedicated Number

Get a dedicated virtual number to send and receive SMS messages, at no extra cost! Perfect for two-way SMS messaging.

Everything Facebook Custom Audiences supports on Zapier

Any of these can start or complete an SMS automation with Mobile Message.

Actions 4

Add Email to Custom Audience — Adds an email address to an existing custom audience.
API Request (Beta) — This is an advanced action which makes a raw HTTP request that includes this integration's authentication.
Create Custom Audience — Creates a new custom audience. You may need to accept Facebook's Terms of Service at https://zpr.io/R3D2C.
Remove Email From Custom Audience — Removes an email address from an existing custom audience.

Everything Your Integration Needs

Easy-to-Use Integration

Our SMS platform is simple to integrate with your existing application.

Custom Sender IDs

Personalise your messages with a branded sender name, improving trust and engagement with your audience.

Real-Time Delivery Receipts

Track your message statuses in real time, ensuring complete transparency and campaign effectiveness.

Inbound SMS Handling

Receive replies and incoming messages directly into your app for seamless two-way communication.

Facebook Custom Audiences + SMS: common questions

Can a customer's text reply add them to a Facebook custom audience?

Yes. When Mobile Message is connected to Facebook Custom Audiences through Zapier, a reply to a text can add that customer's email to an existing custom audience, so retargeting ads reach them while they're still engaged.

Will Facebook Custom Audiences remove contacts whose texts don't get delivered?

Yes, if you set it up that way. A delivery failure recorded in Mobile Message can trigger the removal of that contact from a custom audience, which helps keep ad spend focused on people who can actually be reached.

How do I link Mobile Message's texts to my Facebook ad audiences?

You'll need a Mobile Message account, a Facebook Ads account with an existing custom audience, and a Zapier account to connect the two. There's no coding involved, and once the Zap is turned on, replies and delivery events start updating your audience on their own.

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