A text message reply is often the first sign a prospect is ready to talk, and that is the moment Entera CRM needs to know about it. Entera CRM organises contacts, leads, deals and organisations in one place, and a reply that never gets logged is a lead that can slip through the gap between your phone and your CRM. For a small sales team juggling calls, emails and texts, that gap is exactly where a promising prospect goes cold.

Connected through Zapier, an inbound reply to a Mobile Message text can create a new contact or a new lead in Entera CRM automatically, so the person who texted back is on record without anyone pausing to type their details in by hand. Because the record appears the moment the reply lands, follow up can start straight away instead of waiting for someone to check the phone and update the CRM later. Whoever picks up the lead next has the context in front of them from the first reply onward, rather than piecing it together from a phone screen.