The most useful moment for an EmbedSocial workflow is when a new review arrives and your team needs to notice it quickly. New Review can start a Zap through Zapier, sending the review details to Mobile Message for an internal alert or a follow-up message. This reduces the delay between customer feedback appearing in EmbedSocial and someone taking responsibility for it.

EmbedSocial also provides New Response and New Subscribers events. A response to an EmbedForm could notify a team member by SMS, while a new FeedLink subscriber could receive a welcome text if a suitable mobile number is available. Mobile Message can send SMS messages, send to a list, and create or update contacts. Its Create Contact action can be useful when a new subscriber or respondent should be recorded before a later communication. In the other direction, an inbound SMS can create a review in an EmbedSocial custom source, giving staff a way to capture feedback received by text. Each workflow is configured in Zapier and runs from the specific event you select.