A follower messages back after a promotional text, and somebody on the social team needs to know before the next post goes out, or the campaign loses momentum right when it is working. Ellipsend keeps every contact, label, and activity tied to a social media campaign in one CRM, so that reply does not just disappear into a phone and get missed by the person who should see it.

Connected to Mobile Message through Zapier, a reply coming in through Inbound SMS Received can update the matching contact or add activity to their record in Ellipsend, keeping a note of who engaged and when, without anyone jumping between two separate tools. A Delivery Status Updated event can create a status entry as well, so the team has a record of what went out and what landed, and can see at a glance which campaign contacts have actually been reached by text.