A customer who replies to your dealership's text message shouldn't disappear into an inbox, they should show up as a lead your sales team can work straight away. That's the outcome this connection delivers, turning an inbound text into a tracked opportunity inside EASI'R without anyone copying details across by hand.

EASI'R is built for dealership and sales teams pushing opportunities through to a sale, and its Create Lead action is the piece that matters here. Connected through Zapier, Mobile Message can hand off the details of anyone who has texted your business, so a reply becomes a lead sitting in EASI'R ready for a salesperson to follow up.

Set up this way, when a customer sends an inbound SMS to your business, EASI'R creates a new lead using the details from that message. There's no dashboard to check first and no reminder to jot the enquiry down, the lead is already sitting in EASI'R by the time your sales team opens it, so a text that might otherwise have gone unanswered turns into an opportunity someone actually works.