A visitor has just submitted a funnel form, creating a new relation that needs a quick response. Sales staff may be working from the same funnel while new contacts arrive, so waiting for a manual export can slow the first follow-up.

With e-clicks connected to Mobile Message through Zapier, Form Submit or Adding a New Relation can trigger an SMS to the relevant person or an internal alert. You can also use Adding a New Group to send a message when a new audience group is created. Mobile Message’s Create Contact action can place a new relation into the contact database, and Add Contact to List can put that person in a suitable list when the required details are available.

This makes the handover from an e-clicks funnel to SMS more immediate. e-clicks supplies the event and relation data, while Mobile Message sends the message or creates the contact. It is a one-way Zap configured around the fields and message text your team chooses.