A marketing team launches an interactive quiz, calculator or product experience and waits for a visitor to reach an important moment. Dot.vu lets the team create interactive content without coding, and its Custom Trigger can mark that moment for a follow-up. With Zapier sending the event to Mobile Message, a visitor can receive a useful text while their interest is still fresh.

For example, a custom trigger could be used after someone completes a personalised experience or reaches a selected result. Mobile Message can then send an SMS containing a next step, a booking link or a reminder to contact the business. This approach keeps the interactive experience in Dot.vu and uses SMS for the follow-up channel, rather than suggesting that the two systems share records automatically.

The workflow is particularly useful when the message needs to arrive soon after the visitor’s action. Use Dot.vu’s Custom Trigger with Mobile Message’s Send SMS action, and map the phone number and relevant personalisation fields available in the trigger.