A campaign response arrives, but your team still has to decide whether it deserves a text, a contact update or a compliance action. Dotdigital can pass contact, campaign and survey activity into a Zap, so Mobile Message can respond to the signal without a manual export or a delayed handover.

A new survey response can trigger an SMS to acknowledge feedback, while Contact Created can create the corresponding Mobile Message record or add it to a list. Campaign Clicks and Campaign Opens can also prompt a targeted message when the available contact details and permissions support it. If Dotdigital reports a contact unsubscribe or suppression, the event can trigger Mobile Message Add Unsubscribe, helping keep SMS communication aligned with the latest preference signal. You can also use Mobile Message Inbound SMS Received to trigger Dotdigital actions such as creating or updating a contact, but only where that workflow makes sense for your data. The connection is built through Zapier, so each Zap has one defined direction and action.