A text from a franchise prospect asking for more information is worth capturing the moment it lands, not sorting through later after it gets buried among emails and call notes. Discover My Franchise gives candidates a place to explore your brand and track their own progress, and pairing it with Mobile Message through Zapier means an inbound text reply can add that person straight into the Discovery Center as a lead, without your team touching a spreadsheet in between.

When someone texts your Mobile Message number to ask about a franchise opportunity, that reply can import them as a lead in Discover My Franchise without anyone copying details across by hand. From there, the prospect sits inside the Discovery Center alongside everyone else researching your brand, ready for your development team to follow up while interest is still fresh rather than days later once the trail has gone cold on you.