Visitors can speak with Criya's AI app in real time, yet a new contact may still need a human follow-up outside that conversation. New Contact and New User events give teams a clear point at which to send a Mobile Message SMS. That can acknowledge a submitted detail, provide a next step or alert a sales person to continue the conversation.

This connection runs through Zapier, so Criya activity can start Mobile Message actions without someone checking a dashboard throughout the day. A new contact could receive a short follow-up text, while a new user could be created as a Mobile Message contact for later outreach. Mobile Message can also add that person to a list when different audiences need different messages. These workflows help reduce the manual chase after an online conversation and give visitors a more consistent response after they engage with the business.