Content teams and agencies using Contently often have several people waiting for a pitch, story or content request to move forward. A new submission can sit in a queue while editors and account managers focus elsewhere. A Zapier connection to Mobile Message can send a timely text when a selected Contently event occurs.

When a pitch is submitted, Mobile Message can notify an editor or account manager by SMS. Story Awaiting Review can alert the person responsible for the next decision, while Story Completed can send a completion message to a nominated contact. Contently remains the workspace for content production, and Mobile Message handles the plain text alert.

These workflows are useful when a team needs visibility without asking everyone to watch Contently throughout the day. You can tailor each message to the event and recipient, using the information Contently passes into Zapier. The connection does not approve stories, update pitches or synchronise records. It adds a clear notification step to the parts of the publishing process where timing matters.